About ENNI

Our history

Enni’s story began in 1978 when we opened our doors as a small boutique in Melbourne’s CBD.

Whilst many businesses feel the need for ever-expanding growth, Enni has preferred to concentrate on doing what we do well. One of the happy benefits of this approach has been the retention of loyal and often long serving staff who help make shopping at Enni a familiar and welcoming experience. The two city stores were relocated to the suburbs of Ivanhoe and Balwyn during the mid-eighties and have thrived in these locations.

In September 2009, a third store was opened in the charming shopping village of Mont Albert (36 Hamilton Street). The ENNI stores are operated by the James family, of which three generations have been involved.

Our philosophy

The relations we form with our customers, colleagues, suppliers and community are what make us who we are… we let style, quality and compassion guide our activities and hope these elements are reflected in everything we do.

When you shop at Enni, the experience should expose you to the latest trends as well as essential items that allow you to dress with confidence. Our friendly staff are there to provide you with the styling advice you need, not the hard sell you don’t.

Our environment

We are far from perfect, however, we attempt to minimise our impact on the environment wherever possible. Some of the simple changes we have made include:


  • Powering our stores with renewable energy
  • Off-setting our car emissions with greenfleet www.greenfleet.com.au
  • Changing our packaging to recyclable or fully biodegradable options
  • Recycling our office waste

We take sustainability seriously and are looking to improve on everything we do. If you have any suggestions for ways in which we can improve, please feel free to contact us by email: shop@enni.net.au